xDRIVE   |   BMW

In this extension of BMW's "Ultimate Driving Machine" campaign, they sought to highlight the engineering behind every detail in their cars that enables them to be the ultimate driving machines. And in this case, they sought to highlight the xDrive, their intelligent all-wheel drive system. The xDrive monitors the road ahead and provides variable torque split between the front and rear axles, ensuring the best possible traction at all times.