ROUTINELY SPECTACULAR | CAESARS PALACE
As one of the oldest and most historic casinos on Vegas' Strip, Caesars Palace struggled to remain fresh and relevant compared to much newer casinos that are being built every year. Because of their rich history, every inch of the casino is seemingly home to something spectacular in the past or present, which led us to the idea for this campaign.
"LOCKED OUT" BROADCAST
WALKING TOUR APP Using geo-fencing, this mobile app uses guests' locations to inform them of the spectacular events that occurred around the property.
"DICE ART" TRIBECA FILM FESTIVAL SPONSORSHIP (FINISHED FRAMED PIECE HANGS IN LOBBY OF CAESARS ATLANTIC CITY)
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