DISCOVER PACIFICO | PACIFICO BEER
Pacifico beer embodies the spirit of the West Coast. As the beer began to be distributed nationwide, we were looking for a way to introduce people to Pacifico and the West-Coast lifestyle it embodies. With limited funds, we came up with the idea of printing GPS coordinates on the underside of their iconic yellow caps, turning each bottle in to a branded experience that directed consumers to a website that virtually tapped into its drinkers' curiosity and thirst for adventure.
CASE STUDY
"SPEARFISHING" BROADCAST
"CLIFF DIVING" BROADCAST
DISCOVERPACIFICO.COM (MOBILE)
DISCOVERPACIFICO.COM (DESKTOP)
BOTTLECAP COORDINATE LOCATION VIDEOS (15 OF 36)
STATE OF PACIFICO | PACIFICO BEER
Pacifico was discovered in Baja in the 1970s by surfers searching for the perfect wave, so we decided to launch the beer nationally with a recreation of that original roadtrip. So, we drove south, tracing the original route surfers traveled decades before. And as we traveled through Southern California and Baja, we documented places as unique as the beer itself. This content was placed on a custom map on Pacifico's Facebook page, allowing consumers to virtually take the roadtrip with us.
"ORIGINAL EXPLORERS" BROADCAST (LONG FORM)
"SPIN THE BOTTLE" BROADCAST
CASE STUDY
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