S.A.F.E.   |   DIGITAL CAMPAIGN

Safeguarding a Future for Africa’s Elephants (S.A.F.E.), a new initiative from The Bodhi Tree Foundation, is dedicated to galvanizing and uniting the tourism industry and travelers to help end the dramatic rise in poaching of Africa’s elephants. This series of digital ads were created as impactful ways to get across the reality that if we do nothing, elephants will be extinct in 11 years.