Experience:

Dell Technologies:
Executive Creative Director

Built and provided creative leadership for Dell Blue, the award-winning 200 person in-house advertising agency for Alienware and Dell Technologies.

Highlights:
- Implementation of generative AI workflows to increase efficiency of creative output
- Providing mentorship and creative direction
- Development of brand-building, integrated advertising and marketing content

National Instruments:
Creative Director, Global Branding

I defined and executed the global brand for National Instruments. Oversaw the creative product produced by teams in Austin and from branches around the world to maintain a singular brand presence, as well as play a role in setting strategic direction and instituting a content marketing strategy for the brand.

Highlights:
- Created and launched brand campaign celebrating 25th anniversary of LabView
- Oversaw redesign of all design elements across their entire portfolio of software and hardware

EraserFarm:
Creative Director

Helped launch and worked with EraserFarm, an independent, full service creative advertising agency, insight firm. We're not like your typical agency. We're more nimble and can easily adapt our band of top talent, brand teams to each job. We are collaborative, methodical and relentless in our pursuit of the greatest ideas.

GSD&M:
Creative Director

Ran the Pacifico, Negra Modelo, and Tsingtao beer accounts, Seton Family Healthcare, Goodyear Tires, Caesars Palace, STAINMASTER, The American Legacy Foundation, HomeAway, Horseshoe Casino and AARP accounts. Responsibilities included overseeing numerous creative teams in the development of work ranging from fully integrated campaigns to various day-to-day assignments.

Highlights:
• Created award-winning multi-channel campaigns for Pacifico Beer.
-“State of Pacifico” featured a Facebook app that led to a 320% increase in Facebook likes for
Pacifico, and user time spent on the app averaged nearly three minutes.
-“Discover Pacifico” centered around the creation of their first stand alone brand site, and utilized
their bottle caps as a content delivery vehicle for the brand, which generated 125 million free
media impressions, a 16,877% increase in web traffic, and a sales increase of more than
400,000 cases.
• Led the winning pitch for STAINMASTER, a 20MM account with national creative needs.
• Partnered with My Damn Channel for Legacy to create a 10-episode, online show called
The Tweekly News. The show generated over 49 million media impressions and led to a 32%
increase in traffic on Legacy’s website.
• Developed an integrated campaign to launch AARP’s Drive to End Hunger NASCAR sponsorship.
The Jeff Gordon-led campaign has generated over 34 million meals for food insecure seniors.

GSD&M:
Assoc Creative Director

Handled the daily creative needs on the at&t, Norwegian Cruise line, yellowpages.com, Southwest Airline, Lennox, Ace hardware and Grand Biloxi Casino accounts. Oversaw the work and development of junior/mid-level teams.

GSD&M:
Sr Art Director

Served as a lead art director on both the brand and consumer products sides of the at&t account.

Hill Holliday:
Art Director

I created integrated campaigns and worked daily on the Dunkin' Donuts, Tyco, Boston Globe, and Massachusetts Lottery accounts.

WestWayne:
Art Director

I developed campaigns for the South East Toyota, LandAmerica, Russell Athletic, BellSouth, SunTrust, Celebrity Cruises, Denny's, and AdCouncil accounts.

MARC USA:
Jr Art Director

I worked on True Value Hardware, Pittsburgh Public Theater, and Mohawk carpets.