Ad Council (FVAP)

The Federal Voting Assistance Program, in a partnership with the Ad Council, needed help getting 18-24 year olds to register and vote. Our research showed that they were highly opinionated, and frequently voiced these opinions, just not by voting. So we aimed to demonstrate this and encourage them to register and vote. Originally created in 2004, the award-winning online screen takeover banner was recreated for the 2020 election.