Be More Alien

To embrace the alien is to embrace the unknown. To seek out new terrains. Being comfortable in your own skin. In 2024, we launched Alienware’s “Be More Alien” campaign. A digital-first, social led platform that champions this mindset and invites everyone who games to open new worlds.

By delving into universal insights shared by gaming enthusiasts such as hoarding objects, ruthlessly demolishing anything in your path, and snacking while gaming, we established an emotional connection with both casual and hardcore gamers. The integrated campaign consists of social (TikTok, Twitch, etc.), online videos, web assets and online advertising.