Routinely Spectacular

As one of the oldest and most historic casinos on Vegas’ strip, Caesars Palace struggled to remain fresh and relevant compared to much newer properties being built every year. Because of their rich history, every inch of their property is seemingly home to something spectacular in the past and present, which led to this campaign. We took what was seen as a negative (their long history) and turned it in to a unique differentiator: the place where spectacular is so frequent it becomes routine.